![Luxury Casino Resort](https://quantumgroup.com/hs-fs/hubfs/hero_CaseStudy-Casino-1_1920x700.jpg?width=1920&height=700&name=hero_CaseStudy-Casino-1_1920x700.jpg)
Navigating a Luxury Casino Resort toward Best Use of Their CRM
![Casino](https://quantumgroup.com/hs-fs/hubfs/QG_Round-CaseStudy-Casino-1.png?width=460&height=460&name=QG_Round-CaseStudy-Casino-1.png)
![Mountain](https://quantumgroup.com/hs-fs/hubfs/48-Mountain_100x100.gif?width=99&height=99&name=48-Mountain_100x100.gif)
Challenge
Quantum Group was approached by a luxury Las Vegas casino to help them improve their direct mail marketing effectiveness for their loyalty program. They wanted to leverage their new investment in campaign management technology and incorporate a tangible direct mail touchpoint into their multi-channel strategy. Additionally, they saw the potential in leveraging CRM data to increase personalization and relevance of the offers they were providing.
Reducing costs and proving return-on-investment were also key directives from the executive team. The casino expressed concerns regarding speed-to-market and the amount of time it would take to proof and ensure 100% accuracy of each direct mail campaign.
![Casino gaming](https://quantumgroup.com/hs-fs/hubfs/QG_Round-CaseStudy-Casino-2.png?width=460&height=460&name=QG_Round-CaseStudy-Casino-2.png)
![Lightbulb](https://quantumgroup.com/hs-fs/hubfs/47-Idea_100x100.gif?width=100&height=100&name=47-Idea_100x100.gif)
Solution
Quantum developed a variable printing solution to facilitate the efficient execution of the casino’s direct mail campaigns. The platform allowed this client to deploy highly-variable mail, while preserving the unique, boutique feel of their communications. The automated print solution leveraged data feeds from their campaign management system via their CRM marketing team.
Features included:
- An automated platform for controlling variability and design elements
- Real-time proofing
- Data integration with their CRM system
- 72-hour or less service-level agreement (SLA)
Results
-
350
pieces of direct mail
-
20
redemption rate
-
97.2
in-home by 3rd day