Quantum Group was approached by a luxury Las Vegas casino to help them improve their direct mail marketing effectiveness for their loyalty program. They wanted to leverage their new investment in campaign management technology and incorporate a tangible direct mail touchpoint into their multi-channel strategy. Additionally, they saw the potential in leveraging CRM data to increase personalization and relevance of the offers they were providing.
Reducing costs and proving return-on-investment were also key directives from the executive team. The casino expressed concerns regarding speed-to-market and the amount of time it would take to proof and ensure 100% accuracy of each direct mail campaign.