Navigating a Luxury Casino Resort toward Best Use of Their CRM
Challenge
Quantum Group was approached by a luxury Las Vegas casino to help them improve their direct mail marketing effectiveness for their loyalty program. They wanted to leverage their new investment in campaign management technology and incorporate a tangible direct mail touchpoint into their multi-channel strategy. Additionally, they saw the potential in leveraging CRM data to increase personalization and relevance of the offers they were providing.
Reducing costs and proving return-on-investment were also key directives from the executive team. The casino expressed concerns regarding speed-to-market and the amount of time it would take to proof and ensure 100% accuracy of each direct mail campaign.
Solution
Quantum developed a variable printing solution to facilitate the efficient execution of the casino’s direct mail campaigns. The platform allowed this client to deploy highly-variable mail, while preserving the unique, boutique feel of their communications. The automated print solution leveraged data feeds from their campaign management system via their CRM marketing team.
Features included:
- An automated platform for controlling variability and design elements
- Real-time proofing
- Data integration with their CRM system
- 72-hour or less service-level agreement (SLA)
