Luxury Casino Resort

Navigating a Luxury Casino Resort toward Best Use of Their CRM



Quantum Group was approached by a luxury Las Vegas casino to help them improve their direct mail marketing effectiveness for their loyalty program. They wanted to leverage their new investment in campaign management technology and incorporate a tangible direct mail touchpoint into their multi-channel strategy. Additionally, they saw the potential in leveraging CRM data to increase personalization and relevance of the offers they were providing. 

Reducing costs and proving return-on-investment were also key directives from the executive team. The casino expressed concerns regarding speed-to-market and the amount of time it would take to proof and ensure 100% accuracy of each direct mail campaign. 

Casino gaming


Quantum developed a variable printing solution to facilitate the efficient execution of the casino’s direct mail campaigns. The platform allowed this client to deploy highly-variable mail, while preserving the unique, boutique feel of their communications. The automated print solution leveraged data feeds from their campaign management system via their CRM marketing team.

Features included:

  • An automated platform for controlling variability and design elements
  • Real-time proofing
  • Data integration with their CRM system
  • 72-hour or less service-level agreement (SLA)


  • 350

    pieces of direct mail

  • 20

    redemption rate

  • 97.2

    in-home by 3rd day