Directing a Pharmaceutical Client toward Improved Speed
Challenge
A specialty pharmaceutical company focusing on pain and addiction was making a big difference in their industry. When their small-but-growing organization needed enterprise-caliber solutions, they quickly found that one size didn’t fit all.
They were seeking a partner to develop a scaleable solution. This would allow them to streamline and simplify print and fulfillment services while increasing speed to market and reducing marketing spend.
Solution
Quantum Group understands that specialized companies need specialized solutions — but can’t risk the business shock of operating disruptions. We worked closely with our client to unify services while minimizing risk. Building on the existing direct mail and email projects for them, we began producing a variety of items in a boutique capacity.
Our solutions consolidated print, direct mail, and fulfillment through the implementation of a storefront system. This allowed the corporate marketing and sales reps to order and manage materials, significantly improving speed to market. In addition, the Quantum Group solution improved HCP access, and created highly-relevant direct mail and email campaigns.
