A healthcare company was looking to increase Medicare members for the upcoming open enrollment period. They were looking to develop and test a series of direct mail campaigns to measure the effectiveness direct mail would have on increasing enrollments.
Quantum Group developed a data-driven strategy. Partnering with one of the leading data compilers, we created a demographic data testing strategy to define the audiences.
We recommended three unique creative packages for this test. These creative packages consisted of postcards, folder mailers and letters, each with varying degrees of personalization. Variables used in the personalization ranged from: calls to action, messaging, and individual level demographics. We then measured performance for revisions and inclusion in a full rollout.