Leading an Internet and Phone Company to Personalized Direct Mail Success
Challenge
A San Francisco Bay area internet, phone, and TV provider was looking for a partner to modernize and streamline their direct mail marketing. Experiencing significant growth, they realized their current processes and vendor couldn’t scale as needed.
They were managing huge amounts of data via spreadsheets and wanted a more integrated campaign engagement solution. Our client turned to Quantum Group for ways to increase personalization and improve print quality, while getting direct mail into the market faster.
Solution
We customized a direct mail campaign management platform to help our client better manage their campaigns. This allowed the team to customize each mailing, reduce proofing time, and streamline the production of direct mail. This level of management, combined with Quantum’s direct mail capabilities, ensured accurate, data-driven campaigns with 100% verification of outgoing mail.
