The pandemic brought many things to light, including good talent. Everyone had to step up their game. While finding talent is not new, the desired skill sets have shifted due to the pandemic and many are looking for different skills. “The CMO Survey” from Duke University conducted a Special COVID-19 Edition in May 2020. With results from almost 300 U.S. marketing leaders, the study showed what skills are needed to succeed in today’s marketing landscape. Take a peek at what types of talent marketers are prioritizing, in order of importance:
1. Ability to pivot as new priorities emerge
2. Creativity and innovation skills
3. Navigating ambiguity
4. Emotional intelligence
5. Data science background
6. Curiosity
7. Natural leadership abilities
8. MarTech platform experience
9. Financial acumen
