Getting your customer to interact digitally with your brand is a key step in the engagement process. Not surprisingly, younger generations participated more often than older ones.
According to the “Global Marketing Trends 2021” report from Deloitte Insights, 73% of people ages 18-25 interacted with brands online. Participation drops off to 64% for ages 26-45 and only 42% for those over 46.
So, how are they interacting? Let’s take a look at the findings of the report.
The Quantum Group is a commercial printer located in Morton Grove, IL. We support our client’s direct marketing strategies through the production of high quality and data-driven printed, direct mail, and technology solutions.
