New Marketing and Sales Strategies for the Post-COVID Landscape

How has COVID changed the way marketers market? New marketing techniques Video marketing Account based marketing retargeting personalization

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The “Present” has replaced the “New Normal” – so what does that mean to marketers?

What does present day marketing look like? While we don’t know for certain, B2B marketers will need to be at the top of their game. SageFrog recently published their “2021 B2B Marketing Mix Report,” and showed what strategies marketers planned to use going forward:

46% Account-Based Marketing

41% Video Marketing

38% Influencer Marketing

38% Artificial Intelligence

33% Retargeting

32% Personalization

29% Inbound Marketing

27% Podcast and Livestreaming

24% Conversational Marketing

22% Mobile-First Strategy

11% Programmatic Advertising

11% Voice Optimization