You have your customer’s name, demographic information and mailing address, but do you have their attention? Now is the time to make your direct marketing shine. Check out these nine ways to make your direct mail the best that it can be, according to More Vang’s blog:
1. Determine your goals and audience
2. Be aware of mailing restrictions
3. Highlight the call-to-action
4. Use high-quality imagery
5. Stay on brand
6. Choose the right paper
7. Focus your message
8. Limit the number of fonts
9. Choose colors thoughtfully
