It is survival of the smartest, and technology keeps
getting smarter. Artificial intelligence (AI) already
plays a role in your marketing efforts. Bump up
your strategy to the next level with these five tools
from the Content Marketing Institute:
DEVELOP A PREDICTIVE JOURNEY
Everyone that visits your website will have a different
objective, so they shouldn’t be treated the same.
check out ClipClap to add a script to your site.
It uses AI to predict and deliver the right content at
the right time for each visitor. as a bonus, it
also integrates easily with HubSpot and Marketo.
TEXT MINING
Finding the best keywords is critical for engagement.
Text Optimizer analyzes text to uncover the best
keywords for your audience.
CONTENT CREATION
While most of your content should be organic, AI
generated content can be useful for simplistic and
fact-oriented reports and summaries. Check out Yseop,
which is helpful with content in multiple
languages.
CONTENT EDITING
You most likely already use some form of automatic
editing software for grammar and spell check. Take it
one step further with Atomic Reach, which analyzes the
tone for the audience via a point system.
PERSONALIZED LANDING PAGES
Using personalized landing pages is an effective way to
cater to each website visitor. Keep track of each
visitor’s demographics and behavior using Personyze so
you can convert them to customers.
